Buon Forno

Case Studies

UK Foodservice

LEADING UK FOODSERVICE COMPANY
BUON FORNO PROCESS
Met key decision makers at Client.
Gained full understanding of Client strategy and product requirements.
Outlined Buon-Forno customer value proposition.
Reviewed quality and performance of existing product range.
PRODUCT DEVELOPMENT AND LAUNCH
Extensive product tasting and bespoke product building.
Agreed two bespoke products with client development team.
Formal launch
Full on the ground support from Buon-Forno Team re product positioning, sales and marketing, staff training & logistics.
Buon-Forno team supporting client field sales staff with end-client tastings, product positioning and sales and marketing.
Client extremely satisfied with new product performance with weekly engagement from Buon-Forno Team.
BUON FORNO CONTINUOUS DELIVERY
Weekly sessions with client head office team to review performance.
Monthly engagement with client field sales staff to support penetration of existing and acquisition of new customers
Constant on the ground engagement with manufacturing team re capacity planning, production and logistics.
Dealing with any issues arising as client had “zero appetite for failures in any part of the value chain”
Continued growth and excellent performance.
BUON FORNO PRODUCT DELIVERY
Meeting [full-day] with full client and Buon Forno teams to build, taste and agree new products and recipe updates.
Moved range from two to four products. Launched new range.
Excellent performance in new product range with full on the ground support from Buon-Forno Team
CLIENT BENEFITS DELIVERED
Best in class authentic, artisan and 100% Italian pizza range created.
Targeted existing and new customers with the right products at the right price points.
Transformational growth in revenues and profitability.