Buon Forno

Case Studies

European Pub Chain

ONE OF THE LARGEST PUB CHAINS IN EUROPE
BUON FORNO PROCESS
Met key decision makers at Client.
Gained full understanding of Client strategy and product requirements.
Outlined Buon-Forno customer value proposition.
Reviewed quality and performance of existing product range.
KEY CHALLENGES OUTLINED BY CLIENT
Flat economic growth coupled with inflation putting major pressure on consumers.
Product quality and value for money key with many choices available to consumers from competing offers.
Current product low cost, non-Italian and poor quality. Product penetration, revenues and profitability low across a significant distribution footprint
On-going challenges with cost and availability of qualified chefs and other support staff to produce hot products for a very large and attractive customer base.
BUON-FORNO RESEARCH
Detailed customer profiling and research carried out to understand customer requirements and purchasing criteria.
Individuals and families still valued eating out but demand real quality at affordable prices.
Consumers were paying significantly higher prices for branded pizza products of relatively poor quality.
The local and global pizza markets we’re growing significantly but the client was missing this opportunity for profitable growth with the wrong product and sales & marketing strategies.
PRODUCT DEVELOPMENT AND LAUNCH
Arranged visit to partner factories in Italy.
Extensive product tasting and bespoke product building.
Agreed bespoke product range with client head chef and development team. Focus on high quality bases, bases with tomato topping and finished products to cater for all individual pub requirements.
Formal launch
Full on the ground support from Buon-Forno Team re product positioning, sales and marketing, staff training & logistics.
Buon-Forno team supporting client field sales staff with end-client tastings, product positioning and sales and marketing.
Client extremely satisfied with new product performance with weekly engagement from Buon-Forno Team.
CLIENT BENEFITS DELIVERED
Best in class authentic, artisan and 100% Italian pizza range created, which was a 360-degree pivot away from the previous offering
Targeted existing and new customers with the right products at the right price points (significantly higher than previous low-quality product which wasn’t working)
Transformational growth in revenues and profitability.