Buon Forno

Case Studies

European Food Retailer

LEADING EUROPEAN RETAILER
BUON FORNO PROCESS
Met key decision makers at Client.
Gained full understanding of Client strategy and product requirements
Outlined Buon-Forno customer value proposition.
Arranged tasting and visit to partner factory in Italy
PRODUCT DEVELOPMENT AND LAUNCH
Extensive product tasting and bespoke product building
Agreed four bespoke products with client development team
Formal launch
Full on the ground support from Buon-Forno Team re product positioning, sales and marketing, staff training & logistics
Excellent performance in new product range with weekly engagement from Buon-Forno Team.
BUON FORNO CONTINUOUS DELIVERY
Weekly sessions with client team to review performance.
Constant on the ground engagement with manufacturing team re capacity planning, production and logistics.
Dealing with any issues arising as client had “zero appetite for failures in any part of the value chain”.
Continued growth and excellent performance.
BUON FORNO PRODUCT DELIVERY
Meeting [full-day] with full client and Buon Forno teams to build, taste and agree new products and recipe updates.
Moved range from four to six products. Launched new range
Excellent performance in new product range with full on the ground support from Buon-Forno Team
Personal pizza concept introduced by Buon-Forno following full market review/analysis of competing products.
Fresh from frozen strategy agreed with client Board.
CLIENT BENEFITS DELIVERED
Best in class authentic, artisan and 100% Italian pizza range created
Targeted existing and new customers with the right products at the right price points.
Transformational growth in revenues and profitability.
One of the top three most successful product development, launch and revenues projects ever completed for one of the leading retailers in Europe